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For a combined 50 years, Eben Pagan & Annie Lalla have used Neuro-Linguistic Programming (NLP) as their secret weapon for success in business, relationships, and personal growth.
Now, for the first time ever, Eben and Annie are teaching their complete NLP toolkit in an intensive 6-month training program.
NLP is the study of subjective experience, its structure, and how it changes. It's the space between perception and response where you can actually change the source code of your thoughts, emotions, and behaviors.
The Problem: Your Mind Is Running On Outdated Software
Right now, you're probably experiencing some version of these challenges:
- Irrational fears and anxieties that you know aren't logical but can't seem to control
- Limiting beliefs that whisper “you can't do it” or “you don't deserve success”
- Emotional reactions that seem to come out of nowhere and derail your progress
- Mental blocks that keep you stuck in the same patterns, unable to break through to the next level
- Self-sabotage that kicks in just when things start going well
Here's the truth: You're not broken. Your mind is simply operating on patterns that were installed years ago in childhood. And just like any software, these patterns can be updated.
The Solution: Get Access to Your Mental "Control Panel"
NLP gives you access to the hidden layer between what happens to you and how you respond. At this level, you can:
- Transform fear into excitement in seconds
- Reprogram limiting beliefs by changing WHERE you store them in your mind
- Eliminate anxiety about the future using timeline techniques
- Build instant confidence through anchoring and state management
- Create deep rapport with anyone by matching their communication style
You've tried everything else. Positive thinking, affirmations, visualization, therapy, meditation, self-help books. Some helped a little, but nothing gave you the rapid, lasting transformation you're looking for.
You're ready to go deeper. You're not satisfied with surface-level changes. You want to understand how your mind actually works and gain real control over your experience.
You want practical tools. You don't need more theory. You need techniques you can use immediately when you're feeling stuck, scared, or overwhelmed.
Your 6-Month Journey to Mental Mastery
TRANSFORMERS: NLP Success Tools is a comprehensive 6-month journey into the most powerful mind-shifting technologies ever developed.
Foundation & Eliminating Fear
- Understand the structure of inner experience
- Visual, auditory, and kinesthetic representational systems
- Transform fear and anxiety instantly
- Study sub-modalities and control your state
Identity Transformation
- The structure of beliefs and how to change them
- Identity-level transformation
- Mental upgrades to feel deserving & worthy
- Use timeline therapy to clear shame, guilt, worry
Advanced State Management
- Anchor powerful states
- Master motivation and action strategies
- Overcome procrastination and resistance
- Build unshakeable confidence
Communication & Influence
- Read people & body language instantly
- Build instant rapport, respect & influence
- Learn hypnotic language patterns
- Cultivate ethical persuasion
Reframing & Mental Flexibility
- Learn advanced reframing tools
- Practice sleight of mouth patterns
- Transform problems into resources
- Create empowering perspectives
Integration & Mastery
- Advance your support skills to help others
- Create lasting change in self & others
- Become a “mental magician”
BONUS: 2-Day In-Person NLP Summit in Austin, TX!
As a TRANSFORMERS participant, you're invited to join Eben and Annie for an exclusive 2-day in-person intensive in Austin, Texas.
What You'll Experience:
- Advanced state control techniques practiced in person
- One-on-one hot seats live with Eben and Annie
- Deep-dive sessions on business and relationship applications
- Networking with other transformation-focused individuals
- Breakthrough sessions you simply can't get virtually
Your Teachers: Eben Pagan & Annie Lalla
Eben PaganEben brings over 30 years of NLP experience and application to this program. He has built multiple 8-figure businesses using NLP principles and studied directly with NLP founders and masters. He has trained with Tony Robbins and other transformation leaders, and is the author of multiple bestselling business and personal development programs.
Annie LallaAnnie is an emotional genius and metaphorical poetess who brings a master's touch to visual and kinesthetic NLP applications. She is an expert in sub-modalities and state transformation, specializing in relationship and communication dynamics. As co-creator of multiple transformational programs, Annie is known for making complex concepts simple and practical, bringing a unique visual perspective to NLP that complements Eben's approach.
Plus Guest TrainersThroughout the 6-month program, we'll be bringing in some of our favorite NLP teachers, mentors, and friends who are masters at explaining and demonstrating these powerful techniques.
These guest experts have been carefully selected for their ability to make complex NLP concepts simple and practical. Each brings unique perspectives and specialized expertise to enhance your learning experience.
Guest trainers will be announced as we finalize the program schedule, but expect to learn from some of the most respected names in the NLP and transformation field.
Here's Everything You Get When You Register Today...
6 Monthly All-Day Virtual Workshops
- Complete NLP toolkit training
- Live demonstrations and practice
- Q&A and personalized coaching
- Interactive exercises and breakthroughs
Weekly 90-Minute Mastermind Sessions
- Fine-tuning and integration
- Peer coaching and support
- Advanced applications
- Troubleshooting and refinement
The Elements That Make TRANSFORMERS Unlike Any Other NLP Program
1. Real-World Application FocusTRANSFORMERS is designed for practitioners who want to use these tools in business, relationships, and daily life.
2. Business & Success IntegrationWe focus on high performance, achievement, and creating the life and business you want.
3. Simplified & StreamlinedWe've taken 50 years of combined experience and distilled it into the most essential, powerful tools. No fluff, no outdated techniques.
4. Couples-Friendly ApproachUnlike other programs, we encourage partners to learn together. Transformation is more powerful when shared.
5. Community of PracticeThis isn't just a course - it's membership in a community of people committed to mastery and transformation.
6. In-Person IntegrationThe Austin summit ensures you don't just learn concepts - you embody them through real-world practice and connection.
7. Master Teacher DuoLearning from both Eben and Annie gives you more complete coverage of NLP applications, from relationships to business, and more.
What Past Students Are Saying...
“I didn't know what to expect, to be honest. I was a bit hesitant, but I took the six month course with Eben and Annie. It was the turbo engine that launched my coaching business and gave me the framework to success. What was totally unexpected was the experience of understanding myself, peeling back layers of emotional blankets that were holding me down and away from the light. The people I met will be contacts, friends, and partners for years. Can't recommend enough.”
“Eben and Annie are excellent teachers. They have succeeded in guiding me to understand many emotions and processes that have been holding me back for many years. I've accomplished more in the past year than in many past years. NLP has been made more understood than when I was introduced many years ago. Now I understand how it's used for incredible good.”
Frequently Asked Questions
I've never studied NLP before. Will I be able to keep up?Absolutely. TRANSFORMERS is designed for beginners and experienced practitioners alike. We start with foundations and build systematically. Plus, you get lifetime access to review anything you need.
How is this different from getting NLP Practitioner certification elsewhere?Most NLP certifications are academic and focus on therapy applications. TRANSFORMERS is designed for entrepreneurs, business people, and anyone who wants to use NLP for success and high performance. We also include the in-person component that most programs don't offer.
What if I can't attend all the live sessions?Every session is recorded and available immediately in your member portal. Many participants prefer to watch recordings so they can pause, rewind, and take better notes.
Is this program manipulative? I've heard NLP has a bad reputation.Like any powerful tool, NLP can be used ethically or unethically. We focus exclusively on self-transformation, authentic communication, and helping others. If you're a good person, you'll use these tools for good.
What's the difference between NLP and manifesting/law of attraction?NLP gives you practical tools to change your actual mental and emotional patterns. Instead of hoping and wishing, you get access to the "source code" of your experience and can make specific, measurable changes.
How much time will I need to commit each week?Plan for 90 minutes on Tuesdays for mastermind sessions, plus one Saturday per month (8 hours).
Can I bring my spouse/partner?Yes (because transformation is more powerful when shared!). We have a special "partner rate" if you would like your partner or spouse to join you for the TRANSFORMERS program. Just send us an email at: hello@virtualcoach.com to inquire about the special discounted rate for partners.
Why NOW Is The Time To Enroll
Special PricingThe $1,500 discount is only available for founding members. Future cohorts will be offered at full price ($4,997).
We Start This TuesdayOur welcome session is Tuesday, August 26th. Miss this, and you'll have to wait for the next cohort (dates TBD).
The Austin SummitThis exclusive in-person component (worth $3,000) is only available to founding members.
30 Years in the MakingEben & Annie have been using these tools for a combined 50 YEARS. This is the first time they're teaching the complete system and the first time they're teaching it together. There's no guarantee when (or if) they'll offer this again.
Your Transformation Starts Now
You have a choice to make.
You can continue struggling with the same emotional patterns, limiting beliefs, and mental blocks that have held you back for years...
Or you can finally get access to the "control panel" of your mind and learn to direct your thoughts, emotions, and behaviors with precision.
The students who joined our recent NLP workshop experienced instant transformations:
- Fear became excitement in seconds
- Limiting beliefs dissolved and were replaced with empowering ones
- Anxiety about the future was eliminated
- Confidence was built instantly
And that was just a 90-minute introduction.
Imagine what's possible with 6 months of intensive training, practice, and integration.
Your new life is waiting.
The only question is: are you brave enough to claim it?
Questions? Email us at hello@virtualcoach.com or call our team for personal consultation.
Remember: This is a limited-time offer for founding members only. Once the enrollment deadline passes, this opportunity disappears.
Don't let fear make this decision for you. Let courage guide you toward the transformation you've been seeking.